Smith’s Snackfood Company has launched a new limited edition flavour inspired by the much-loved snag.
The Aussie barbeque staple is celebrated in the Snag & Sauce potatoe chip.
“We are pleased to unveil our latest innovation, it is a classic Aussie flavour on a beloved Aussie chip, making it the perfect addition to a summer BBQ,” Smith’s brand manager Alison Silver said.
The new snack flavour will be promoted through radio, digital and a social campaign, complemented with in-store support.
The limited edition flavour can be found in supermarkets nationwide and in select P&C stores now.
It is sold in a 150g pack, at RRP $3.29.
*Article from Inside FMCG