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Smith’s takes inspiration from the humble snag for latest chip flavour

Smith’s Snackfood Company has launched a new limited edition flavour inspired by the much-loved snag.

The Aussie barbeque staple is celebrated in the Snag & Sauce potatoe chip.

“We are pleased to unveil our latest innovation, it is a classic Aussie flavour on a beloved Aussie chip, making it the perfect addition to a summer BBQ,” Smith’s brand manager Alison Silver said.

The new snack flavour will be promoted through radio, digital and a social campaign, complemented with in-store support.

The limited edition flavour can be found in supermarkets nationwide and in select P&C stores now.

It is sold in a 150g pack, at RRP $3.29.

*Article from Inside FMCG


  1. Ahaha ! This is so iconic ! Love it ! Can’t wait to try it.

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