McCain Australia has released a new range of frozen vegetables for time-poor consumers.
OhMyVeg!, launched in partnership with BrandOpus Australia, targets the growing urbanised segment who have less time to cook or inclination to prepare healthy meals.
“The OhMyVeg! brand plays the dual purpose of being playful and fun while also aiding the practical need for clear range navigation by reinforcing variant colouring. The colours employed across the range are simultaneously vibrant and natural, further communicating the idea that delicious, healthy and interesting vegetables don’t have to be hard work,” BrandOpus Australia managing director, Nikki Moeschinger, said.
The range includes flavour combinations such as Chinese Broccoli; Choy Sum & Snow Peas with Garlic Miso; Moroccan Spice Mix or Super Mix with Mixed Rice, Pulses, Sweet Potato & Edamame. OhMyVeg is now available in the frozen aisle at supermarkets.
*Article from Inside FMCG