Lion Dairy and Drinks’ Dare brand has revamped its iced coffee product as Dare No Sugar Added.
The new iced coffee tastes the same as the Dare Double Espresso, but without added sugar.
The beverage giant combined fresh full cream Australian milk and 100 per cent Robusta and Arabica coffee beans with natural milk sugars.
“This new product launch from Dare is a great example of how we are fulfilling the goals of Our Goodness Promise, by introducing better for you versions of beloved products across the Lion Dairy & Drinks portfolio,” said Lion Dairy & Drinks marketing and innovation director Darryn Wallace.
“We believe in providing consumers with choice, and this new product offering is a great way to offer fans of Dare Iced Coffee a range of options to suit their needs at the time of purchase. We know fans of Dare love the taste of Dare Double Espresso, so we’ve worked hard to ensure Dare Double Espresso No Sugar Added packs the same delicious coffee fix.”
*Article from Inside FMCG